Most advisors do one thing well. We work at the intersection of three — because that's where lasting impact actually lives. Every engagement is different, because every leader is. We find your leverage and build from there.
Leadership Genius, Growth, and Purpose & Impact aren't separate offerings. They're three lenses we bring to every leader — weighted differently based on where the work needs to go.
Most advisors do one of these three things well. They'll help you find your strengths, or build a growth strategy, or design your operating system. But doing one without the others leaves you with an incomplete picture — and a plan that won't stick.
DFI works at the intersection of all three. Not because it's more work, but because that's where the real leverage lives. When your genius, your growth strategy, and your purpose are aligned — and supported by the right operating system — something shifts that can't be achieved any other way.
Every engagement is custom-weighted based on what the Diagnostic reveals. Some leaders need 80% Leadership Genius work. Others have a clear sense of self but need a sharper growth strategy. We follow the leverage, not a template.
"Every engagement is different — because every leader is. The Diagnostic reveals where your greatest leverage is. The work we design together builds from there."
We've held the roles you're in. Ali spent 18 years as CSO at Burton. Kristy built and scaled a $300M business at eBay. We're not consulting from the outside — we've sat in the room.
We work with a small number of clients at a time — by design. This isn't a scalable product. It's a relationship.
The same two people start every engagement and stay through it. No handoffs, no junior team members.
Each force is a lens. None stands alone. Together they create something no single advisory can.
Where your energy, strengths, and capability converge into results nothing else can replicate. The most personal, most proprietary work we do — and the foundation every other layer is built on.
Explore Leadership Genius →The distinctive advantage of your offering — where to grow, how to win. A clear, differentiated strategy built on what your genius reveals and anchored in where the market meets your real opportunity.
Explore Growth Strategy →How you bring your passion and power to meaningfully improve the world. Purpose isn't a communications layer — it's what orients every decision, attracts the right people, and makes the organization worth building.
Explore Purpose & Impact →Your personalized operating system brings all three to life. We build the structures around you to enable your best work, your organization to thrive, and your purpose to be realized — giving you the leverage to spend your time on what matters most.
Explore Operating System →We never arrive with a predefined scope. The Diagnostic tells us where your greatest leverage is — and the engagement is designed from there.
A structured deep-dive — typically 2–3 weeks — that examines all three forces and surfaces where your greatest leverage is. This is the entry point for every DFI engagement.
Based on what the Diagnostic reveals, we design your engagement together. Some clients need deep Leadership Genius work. Others need a sharper growth strategy. Some need all three. The work follows the leverage.
Ali and Kristy work directly with you — no handoffs, no junior team. The same two people who diagnose the problem are the ones who help you solve it. We stay until the work is embedded.
Every engagement ends with the structures in place to sustain the work — rhythms, accountability, and decision architecture that keeps things running after we step back.
Every DFI engagement produces something real and lasting — not just a slide deck or a set of recommendations. The output is clarity, direction, and the system to sustain both.
A precise articulation of where you create disproportionate value — and a mandate for where your time and energy should go.
Where to play, where to win — anchored in your genius and purpose, not in what competitors are doing.
The rhythms, decision architecture, and accountability structures that make your strategy executable — built around how you actually lead.
Ali and Kristy don't disappear at the end of the engagement. Many clients continue in an advisory relationship — a challenger and sounding board as the work evolves.
Every engagement begins with a conversation. Let's find out if this is the right fit.
We work with a small number of clients at a time — by design.