Design for Impact was built by two leaders who have spent their careers inside the organizations our clients lead — making high-stakes decisions at the top of complex, fast-moving businesses. We don’t advise from theory. We advise from experience.
"She asks the questions that make leaders see differently."
Ali spent 18 years at Burton Snowboards, rising to become the company’s first Chief Strategy Officer. She built Burton’s sustainability program from a single proposal to Donna Carpenter into a core pillar of one of the world’s most iconic brands — earning B Corporation certification, Fair Labor Association accreditation, and global recognition.
As CSO, Ali led global strategy, customer insights, environmental and social impact, and JEDI — building each team from scratch. She has led every part of a complex, mission-driven consumer business simultaneously: brand, product, culture, operations, and purpose.
Ali’s superpower is seeing what leaders can’t see from the inside. She holds the whole picture at once — and surfaces the strategic insight that changes how a leader thinks about everything.
"She builds the systems that make the new vision real."
Kristy built her career at the intersection of strategy and execution — leading teams, driving revenue growth, and building operating systems inside some of the most complex, fast-moving organizations in tech and commerce.
As GM of Promoted Listings at eBay, she led a $300M business — an environment where misalignment shows up immediately in the numbers, and where clarity and accountability were the difference between momentum and stall.
Kristy’s superpower is translating strategic clarity into organizational reality — building the systems, rhythms, and accountability structures that make strategy executable without heroics.
We tell you what you need to hear, not what you want to hear. Real trust is built on honesty. We will name what we see, even when it’s uncomfortable.
We stay behind the scenes. Our clients look brilliant. We stay invisible. That’s the point.
We build things that hold without us. We never create dependency. Everything we build is designed to run on its own.
We work with a small number of clients at a time. So we can show up fully for each one. This is not a volume business.
We believe business can be a force for good. Impact and performance reinforce each other — when they’re designed to.
We’re rooted in San Francisco and Burlington. We work with leaders across North America.
Every engagement starts with a conversation. Complimentary, 45 minutes, no pitch. Just listening.
Book a Discovery Call →We respond personally within 48 hours. No intake team. No automated responses.