Ali spent 18 years at Burton Snowboards — most of them as Chief Strategy Officer, holding strategy, sustainability, transformation, and customer insights simultaneously. She built and led the work that made Burton one of the first snowboard companies to become B Corp certified, and she was in the room for every major strategic decision the company made during that period.
She knows what it looks like when a leader is operating at their best — and what it costs an organization when they’re not. She’s worked with boards, built sustainability strategies that became genuine competitive advantages, and learned how to make purpose precise enough to guide every decision. That’s the work she brings to clients.
Kristy built and scaled a $300M business at eBay — leading P&L across multiple business lines and markets, driving revenue growth, and designing the operating systems that turn strategy into execution at scale. She’s done the work of figuring out where to grow, how to win, and what it takes to build an organization that can actually deliver.
She’s a pattern recognizer — someone who has seen enough organizations, enough markets, and enough leaders to know what works and what doesn’t. She’s direct, execution-focused, and she builds systems that run without requiring the leader to hold them together. That’s the capability she brings to every engagement.